Indonesian Journal of Engagement, Community Services, Empowerment and Development

PERAN TAMAN WISATA MAHONI BANGUN SENTOSA (MBS) DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KOTA SERANG

2026-05-30T16:33:05+00:00

Mahoni Bangun Sentosa (MBS) Tourism Park is a natural tourism destination located in Serang City, Banten Province. The existence of this tourist park has a strategic role in driving the local economy of the surrounding community. However, the lack of promotion is the main obstacle in maximizing the tourism potential of MBS. This community service research aims to examine the role of MBS Tourism Park in improving the community's economy, identify promotion problems, and carry out promotional activities through TikTok social media. The method used is descriptive qualitative through field observation, in-depth interviews with managers, traders, and visitors, as well as documentation. The results showed that MBS Tourism Park has a significant economic impact in the form of job creation, increased income of local traders, and encouraging the growth of MSMEs around the tourist area. All informants stated that the existence of MBS greatly helps the economy of the surrounding community. Promotional activities through TikTok with the account @amaliaarrr were carried out as a real solution to the problem of minimal promotion, with the hope of increasing the number of visits and expanding the economic impact for the people of Serang City

PENGUATAN NILAI-NILAI PANCASILA DAN BELA NEGARA BAGI PKK POKJA I KALURAHAN CONDONGCATUR, KAPANEWON DEPOK, KABUPATEN SLEMAN, DAERAH ISTIMEWA YOGYAKARTA

2026-05-31T09:46:09+00:00

This community service program aimed to strengthen the understanding and implementation of Pancasila values and the spirit of state defense among members of PKK Working Group I (Pokja I) in Condongcatur Village, Depok Subdistrict, Sleman Regency, Special Region of Yogyakarta. The program was initiated based on the strategic role of women, particularly PKK members, as agents of social change who contribute to family development, character building, and community empowerment grounded in national values. In the midst of various challenges facing Indonesian society in the digital era, reinforcing Pancasila values and fostering awareness of state defense have become increasingly important to maintain social cohesion, tolerance, and national resilience.The program was implemented through educational workshops, interactive discussions, and reflective activities designed to enhance participants’ understanding of Pancasila values, their application in daily life, and forms of state defense relevant to the roles of PKK members. A participatory approach was employed to actively engage participants in learning, discussion, and experience sharing. Program evaluation was conducted through observation of participant engagement and feedback regarding the content and implementation of the activities.The results indicated an improvement in participants’ understanding of the importance of Pancasila values as a guiding framework for social life, as well as increased awareness of citizens’ strategic roles in supporting state defense through concrete actions within families and communities. Participants demonstrated high enthusiasm throughout the program and expressed their commitment to applying the acquired knowledge and values in PKK activities and broader community programs. This community service initiative contributed positively to strengthening national character, enhancing civic awareness, and promoting a Pancasila-oriented society with a strong commitment to state defense

PENINGKATAN PRODUKTIVITAS SDM PADA USAHA PENYEWAAN EKSTRABED DALAM MENDUKUNG EKONOMI MIKRO DI DESA SUKAJADI KECAMATAN CARITA SERANG

2026-06-11T10:37:42+00:00

This Community Service Program (PKM) aimed to improve human resource productivity in the extrabed rental business of Idris Linen located in Cangkara Hamlet, Sukajadi Village, Carita District, Pandeglang Regency. The activity was conducted in September 2025 using a participatory approach involving business owners and employees in all stages of implementation. The program consisted of planning, implementation, and evaluation stages through observation, in-depth interviews, focus group discussions (FGD), socialization, and mentoring activities. The results revealed that employee productivity was highly influenced by seasonal tourism fluctuations in the Carita coastal area. Several major obstacles were identified, including limited employee competencies, low work motivation, the absence of a structured performance evaluation system, and inadequate operational facilities. The participatory approach successfully encouraged active involvement from participants in identifying problems and formulating improvement strategies. As an outcome of the program, several recommendations were developed, including the preparation of standard operating procedures (SOPs), implementation of performance-based incentives, periodic training programs, routine performance evaluations, and the adoption of digital recording systems. These strategies are expected to enhance employee productivity, improve service quality, strengthen business competitiveness, and contribute to the sustainable development of microeconomic activities in the tourism-supporting sector. The program demonstrates that strengthening human resource management is a crucial factor in improving the sustainability and growth of micro-enterprises in tourism areas.

PENGEMBANGAN TEMPAT WISATA DAN KULINER SAUNG ENDE SEBAGAI UPAYA PENINGKATAN EKONOMI MASYARAKAT SEKITAR

2026-06-11T10:37:44+00:00

Saung Ende is a growing tourism and culinary destination located in Waringinkurung District, Serang Regency, BantenProvince. This community service research aims to describe the condition and potential of Saung Ende as a tourism and culinary destination, analyze its economic impact on the surrounding community, and identify obstacles and opportunities in its development. The research employs a descriptive qualitative approach using in-depth interviews and field observation as the main data collection methods. Three informants participated: Bapak Taufik (50 years old) as the manager of Saung Ende, Ibu Bulan (23 years old) as a visitor, and Bapak Indra (26 years old) as a visitor who also sampled the culinary offerings. Data were analyzed using the Miles and Huberman interactive model through data reduction, data display, and conclusion drawing. Results show that Saung Ende possesses significant natural and cultural tourism potential, characterized by an authentic rural atmosphere, traditional Sundanese-Banten culinary offerings, and scenic natural surroundings. The presence of Saung Ende has generated positive economic impacts for the local community through local employment absorption, increased income for traders, and stimulation of micro-enterprises in the surrounding area. However, several challenges persist, including infrastructure limitations, minimal digital promotion, and suboptimal tourism management. This research recommends strategies encompassing facility improvement, digital marketing optimization, development of integrated tourism packages, and strengthening of human resource capacity.

STRATEGI PENGEMBANGAN USAHA SATE BANDENG SEBAGAI MAKANAN KHAS BANTEN DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DI KOTA SERANG

2026-06-11T10:38:07+00:00

Milkfish satay Micro, Small, and Medium Enterprises (MSMEs) are businesses with high economic and cultural potential. However, they face various obstacles such as limited product innovation, suboptimal digital marketing, and limited distribution networks. This community service activity aims to improve the performance of MSMEs producing Banten-style milkfish satay through product quality enhancement, digital marketing, distribution development, business partnerships, and human resource development. The method used is a participatory approach through the stages of needs identification, outreach, mentoring, and evaluation. The results of the activity indicate an increase in knowledge and understanding of business development strategies, digital marketing, and the importance of innovation and partnerships in increasing product competitiveness among entrepreneurs. This activity contributes to expanding market opportunities and supporting increased community income through the development of sustainable milkfish satay businesses.

PERAN WISATA ALAM CIKOROMOY DALAM MENINGKATKAN EKONOMI MASYARAKAT DI KABUPATEN PANDEGLANG

2026-06-14T07:55:52+00:00

Cikoromoy Natural Tourism has significant potential as a local economic driver through the development of community-based tourism activities. This community service activity aims to improve the capacity of local communities in utilizing tourism potential to strengthen economic opportunities around the Cikoromoy Tourism Area, Mandalawangi District, Pandeglang Regency. The activity was carried out in January 2026 through several stages, including field observation, socialization, business assistance, digital marketing education, and evaluation. The participants involved local communities, micro, small, and medium enterprises (MSMEs), food vendors, parking service providers, and other tourism-related business actors. The results of the activity showed that Cikoromoy Natural Tourism has contributed to increasing community economic activities through the growth of various tourism-supporting businesses. The assistance program improved community understanding of business management, product innovation, service quality improvement, and the utilization of digital media for promotion. Furthermore, the activity encouraged greater community participation in maintaining tourism sustainability and strengthening cooperation among local business actors. The implementation of this program demonstrates that tourism development based on local potential can become an effective strategy to increase community income and support sustainable economic growth. Continuous assistance and collaboration between communities, tourism managers, and local government are needed to optimize the economic benefits of Cikoromoy Natural Tourism.

PERAN WISATA AIR PANAS CISOLONG PANDEGLANG TERHADAP PENINGKATAN PENDAPATN UMKM DAN KESEJAHTERAAN WARGA SEKITAR

2026-06-14T07:56:01+00:00

Community service activities were carried out to analyze and strengthen the role of Cisolong Hot Spring Tourism in Pandeglang as a driver of local economic growth through increasing the income of Micro, Small, and Medium Enterprises (MSMEs) and community welfare. This activity was motivated by the potential of natural tourism resources that have not been fully optimized by local communities due to limited business management skills, marketing strategies, and digital technology utilization. The implementation method used a participatory community empowerment approach through observation, identification of community needs, education, training, mentoring, and evaluation. The activities were conducted in January 2026 involving MSME actors and residents around the tourism area. The results showed that the program improved community understanding of tourism-based business development, product innovation, service quality improvement, and digital marketing strategies. The existence of Cisolong Hot Spring Tourism provides economic opportunities through culinary businesses, local product sales, parking services, and other supporting tourism activities. This community service activity indicates that strengthening local capacity and sustainable tourism management can encourage MSME competitiveness and contribute to improving the economic welfare of surrounding communities.

PENDAMPINGAN PEMASARAN DIGITAL PRODUK GERABAH J2 POTTERY ANYER

2026-06-14T07:56:41+00:00

This community service program addressed the limited digital promotion capacity of J2 Pottery, a clay craft enterprise in Bandulu, Anyer, Serang. Although the partner produces various pottery products and provides educational pottery activities, its promotion still relied on word-of-mouth and an Instagram account that had not been managed systematically. The program aimed to strengthen the partner’s capacity in digital marketing through Instagram-based promotion, product photography, content creation, and account management assistance. The method used a participatory-educational approach consisting of initial observation and interviews, partner needs identification, program socialization, digital marketing training, product photography and promotional content training, Instagram management assistance, and monitoring and evaluation. The program helped the partner understand Instagram as a digital storefront, produce clearer product photos, prepare more informative captions, hashtags, and a simple content calendar. The results indicate that structured assistance can improve the partner’s digital promotion capacity in a sustainable manner.

STRATEGI PROMOSI WISATA KERATON KAIBON DI KELURAHAN KASUNYATAN, KECAMATAN KASEMEN SERANG MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN MINAT PENGUNJUNG

2026-06-17T16:30:08+00:00

This Community Service Program aims to improve the attractiveness of Keraton Kaibon tourism through social media-based promotion strategies in Kasunyatan Village, Kasemen District, Serang City. The main issue identified is the low optimization of digital promotion, resulting in unstable visitor numbers despite the site's high historical and cultural value. The program was implemented in Januari 2026 using a participatory action research approach combined with descriptive qualitative methods. Activities included observation, socialization, digital content creation training, content calendar development, and continuous mentoring of local communities and tourism managers. The results show a significant improvement in community digital literacy, with participants producing more than 200 photos, 15 short videos, and 25 promotional posters distributed through Instagram, TikTok, and Facebook. Social media reach increased to more than 5,000 accounts within two weeks of implementation. In addition, the program positively impacted local micro-economies, as increased tourist visits boosted small vendors’ income around the tourism site. The study concludes that structured and consistent social media-based tourism promotion, supported by community empowerment, effectively enhances tourist interest and strengthens the sustainability of heritage tourism development.

OPTIMALISASI PENGEMBANGAN BISNIS PHOTOBOX SEBAGAI PELUANG USAHA KREATIF DI ROYAL BAROE KOTA SERANG

2026-06-17T16:29:44+00:00

Community Service (PkM) activities on the optimization of photobox business development as a creative business opportunity were conducted at Royal Baroe, Serang City, in January 2026. The program aimed to improve the knowledge and skills of business partners in managing photobox businesses through observation, socialization, training, mentoring, and evaluation activities. The implementation adopted a participatory and mentoring approach that actively involved business partners in identifying problems and formulating development strategies. The results demonstrated improvements in partners’ understanding of the creative economy concept, digital entrepreneurship, and experience-based business development. Furthermore, partners gained enhanced capabilities in utilizing social media for promotion, developing digital marketing content, and designing innovative service packages. Several service innovations were successfully developed, including family packages, birthday packages, friendship packages, and seasonal-themed packages to increase customer attraction and satisfaction. The mentoring activities also encouraged partners to formulate more systematic and sustainable business development plans. Overall, this community service activity positively contributed to strengthening business capacity, improving competitiveness, and increasing the readiness of photobox entrepreneurs to adapt to market changes. The photobox business at Royal Baroe has significant potential to become a sustainable creative business that contributes to local economic development and promotes the growth of the creative economy sector in Serang City.

IMPLEMENTASI PROGRAM DONOR DARAH BERBASIS KOMUNITAS SEBAGAI BENTUK PENGABDIAN KEPADA MASYARAKAT JASERCO PEDULI DI KOTA SERANG

2026-06-17T16:29:47+00:00

The availability of safe and sustainable blood stocks is a crucial health challenge, particularly in Serang City. The low public awareness to donate blood regularly is often the main cause of fluctuation and shortage of blood stocks at the Blood Transfusion Unit (UTD) of the Indonesian Red Cross (PMI). This community service aims to implement a community-based blood donation program initiated by the “Jaserco Peduli” group as a concrete effort to increase blood stock availability and build a culture of health concern in the Serang City community. The implementation method of this activity uses a participatory approach, which includes stages of socialization and education regarding the importance of blood donation, intensive coordination with the UTD of PMI Serang City, and the direct execution of blood donation actions involving community members and the general public. The results of this community service activity showed a significant increase in public enthusiasm. The program successfully gathered 25 donors, with 25 bags of blood deemed suitable for use and distributed to the UTD of PMI Serang City. In addition, there was an increase in participants' understanding of the requirements, procedures, and benefits of donating blood based on post-activity evaluation. It can be concluded that the implementation of the community-based blood donation program by Jaserco Peduli is an effective, collaborative, and sustainable service model. The synergy between the community, health institutions, and the public has proven to be an alternative solution in maintaining blood supply stability and improving public health awareness in Serang City.

PENDAMPINGAN PENGUATAN STRATEGI BERTAHAN USAHA MIKRO BONTOT DOMAS DALAM MENGHADAPI PERSAINGAN KULINER MODERN UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA DOMAS

2026-06-24T17:56:48+00:00

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic development and preserving traditional products. This community service activity was conducted with Bontot MSMEs in Domas Village, Pontang District, Serang Regency, Banten Province. The activity aimed to strengthen business sustainability strategies, improve marketing capabilities, and enhance the competitiveness of traditional culinary products. The methods and prosedures used included observation, interviews, socialization, and mentoring through a participatory approach. The results showed that Bontot business actors have implemented various survival strategies, such as maintaining product quality, improving customer service, utilizing social media promotion, and managing production efficiently. The activity also increased participants’ understanding of digital marketing, business development, and local economic potential. Furthermore, the existence of Bontot MSMEs contributes to employment opportunities and supports the local fisheries supply chain. Therefore, strengthening MSME capacity is essential to ensure business sustainability and community welfare.

PROGRAM ENGLISH FOR KIDS: PELATIHAN PERCAKAPAN BAHASA INGGRIS BAGI ANAK USIA SD DI YAYASAN PANTI ASUHAN PENUH PENGHARAPAN MEDAN

2026-06-24T17:57:16+00:00

This community service program aimed to improve the English speaking skills of elementary school children at Yayasan Panti Asuhan Penuh Pengharapan Medan. The program, titled "English for Kids," was conducted on March 15-16, 2026, and involved 12 elementary school children (grades 1-6) residing in the orphanage. The training employed interactive and enjoyable methods, including ice breaking, flashcards, storytelling, language games, role-play, and short presentations. The activity was carried out over two days with a duration of 3 hours per day. The results showed a significant improvement in the participants' English speaking abilities, marked by increased vocabulary mastery (from only a few words to 15-20 new words), the ability to construct simple self-introduction sentences, and enhanced motivation and self-confidence in communicating in English. All participants successfully performed short self-introduction presentations in front of the class at the end of the program. This activity demonstrated that interactive and enjoyable methods are effective in improving the English speaking skills of orphanage children, while also providing proper educational access for those who have been limited by financial and facility constraints. This program is expected to serve as a model for English learning assistance in other orphanages across Indonesia, particularly in anticipating the Merdeka Curriculum policy that mandates English as a compulsory subject starting in the 2027/2028 academic year.

PKM PELATIHAN MEMBUAT KONTRAK SEDERHANA UNTUK PENGERJAAN PENGECATAN DI SMKN 26 JAKARTA

2026-06-28T03:14:59+00:00

This community service program (PKM) aims to enhance the professional competence of SMKN 26 Jakarta students in construction project management, specifically regarding the planning and legal aspects of painting works. The primary focus of this activity is to introduce the significance of simple work contracts as a legal protection instrument for all parties and to equip students with technical project control skills. The implementation method was divided into three main sessions: (1) teaching project contract concepts and theories, (2) practical training on creating simple contracts using structured forms, and (3) a tutorial on utilizing Artificial Intelligence (AI) for administrative and planning efficiency. Data were collected from 63 respondents through pre-test surveys and post-test evaluations. The results indicate highly significant program effectiveness, where post-training, the practical ability of students to develop project control instruments such as Bar-Charts and S-Curves reached 100%. The integration of AI technology proved to accelerate students' understanding in accurately preparing estimates and contract documents. The conclusion of this activity is that students now possess better readiness to enter the construction industry workforce, equipped with risk management, contract legality, and professional quality control capabilities

PKM Peran Strategis BUMDes dalam Mengatasi Kendala Produksi dan Pemasaran UMKM Emping Melinjo: Pengalaman Emping Melinjo Bu Hj Eha, Kecamatan Taktakan

2026-06-28T03:34:25+00:00

This community service project aims to analyze the strategic role of Village-Owned Enterprises (BUMDes) in addressing production and marketing challenges faced by micro, small, and medium enterprises (MSMEs) producing melinjo crackers, using a case study of Bu Hj Eha’s Melinjo Cracker Business in Taktakan Subdistrict. MSMEs producing melinjo crackers in this region face various challenges, including fluctuations in the supply and quality of raw materials, limited access to efficient production technology, suboptimal hygiene standards, as well as challenges related to market reach, branding, packaging, and the utilization of digital marketing. This community service project employed a qualitative approach using a case study design, involving in-depth interviews with MSME owners, BUMDes administrators, and workers, as well as field observations. The findings indicate that BUMDes has significant potential to play a role in facilitating collective raw material procurement, supporting the provision and management of shared production equipment, organizing training, and assisting in the development of collective village branding and packaging. Furthermore, BUMDes can serve as key facilitators in the adoption of digital marketing technologies and the opening of new market access. However, the role of BUMDes is currently still in the early stages of development, requiring capacity building for management, more structured programs, and more synergistic collaboration. Key recommendations include strengthening BUMDes capacity, developing well-planned support programs for MSMEs, establishing a collective village brand, and utilizing digital platforms. This community service project concludes that BUMDes is a crucial strategic instrument in empowering melinjo emping MSMEs and strengthening the village economic ecosystem in Taktakan Subdistrict