PENINGKATAN KREATIVITAS DAN INOVASI DALAM PENGEMASAN ROTI BAGI UMKM DI KELURAHAN SAWAH LUHUR KECAMATAN KASEMEN KOTA SERANG

Suflani Suflani; Mochamad Fahru  Komarudin; Ahmad  Suganda; Ani  Purwatisari; Reditya Putra Octevio  Rezky; Saipul  Amri; Muhamad Rival Nur  Darmawan; Andini Andini

doi:10.53067/ijecsed.v4i2.164

Authors

Suflani Suflani Universitas Bina Bangsa
Mochamad Fahru Komarudin Universitas Bina Bangsa
Ahmad Suganda Universitas Bina Bangsa
Ani Purwatisari Universitas Bina Bangsa
Reditya Putra Octevio Rezky Universitas Bina Bangsa
Saipul Amri Universitas Bina Bangsa
Muhamad Rival Nur Darmawan Universitas Bina Bangsa
Andini Andini Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ijecsed.v4i2.164

Keywords:

MSMEs, packaging, innovation, packaging design, digital technology, environmentally friendly packaging, UMKM, pengemasan, inovasi, desain kemasan, teknologi digital, kemasan ramah lingkungan

Abstract

This community service activity aims to increase creativity and innovation in packaging bread products for MSMEs in Sawah Luhur Village, Kasemen District, Serang City. Bakery MSMEs in this region face significant challenges related to packaging, which hinders product marketing and competitiveness. This program includes intensive training on packaging design, modern packaging technology, and digital innovations such as QR codes and Augmented Reality (AR). Apart from that, the training also focuses on the use of environmentally friendly packaging materials and circular economy concepts. The results of the activity showed that the participants succeeded in creating a more attractive and functional packaging design. This increase in understanding and skills has a positive impact on sales of MSME products. This program also underlines the importance of collaboration between academics, practitioners and government in encouraging MSME innovation in the digital era

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