Indonesian Journal of Engagement, Community Services, Empowerment and Development

"JANETTI" JASA INTERNET MARKETING GUNA MENUNJANG USAHA MIKRO KECIL MENENGAH DALAM MENGHADAPI PERSAINGAN PASAR DI ERA EKONOMI DIGITAL DI DESA KALORAN BRIMOB KAB. SERANG.

2025-11-02T07:26:32+00:00

Micro, Small, and Medium Enterprises (MSMEs) in Kaloran Brimob Village, Serang Regency, face significant challenges in market competition in the digital economy era due to limited internet marketing literacy and implementation. The purpose of this community service program is to provide training and mentoring in the implementation of JANETTI (Internet Marketing Services) as a strategic solution to increase MSME competitiveness. Implementation methods include needs assessment, outreach, intensive training (utilization of social media, e-commerce, and Google Business), as well as practical mentoring and sustainability evaluation. The results show a significant increase in understanding of digital marketing, the establishment of digital business accounts, and an increase in the promotional reach of local MSME products. Qualitatively, partner MSMEs have become more confident in facing digital market competition. The JANETTI program has proven effective as a catalyst for digital transformation for MSMEs in Kaloran Brimob Village.

GERAKAN BERSIH KOTA MEDAN SEBAGAI UPAYA KOLABORATIF CIVITAS AKADEMIKA UNIVERSITAS KATOLIK SANTO THOMAS DALAM MEWUJUDKAN INDONESIA EMAS 2045

2025-11-05T10:12:44+00:00

This community service activity was carried out as part of the 41st Anniversary of the Catholic University of Santo Thomas Medan under the theme “Clean City Movement of Medan: Strengthening Collaboration to Realize Indonesia Emas 2045.” The primary objective of this program was to foster environmental awareness and strengthen synergy among universities, local communities, and regional governments in maintaining urban cleanliness and environmental sustainability. The implementation employed a participatory approach involving UNIKA’s academic community, local residents, and key stakeholders across seven districts in Medan City. The stages of activity included socialization, environmental clean-up actions, and post-activity evaluation. The results demonstrated an increase in community participation in maintaining environmental cleanliness and the establishment of cross-sector collaborative networks. Furthermore, this activity reinforced the implementation of the Tri Dharma of Higher Education through community engagement and the cultivation of environmental character education.

SOSIALISASI KEPADA PERANGKAT DESA: STRATEGI AWAL MEMBANGUN KERANGKA PARTISIPASI MASYARAKAT UNTUK WISATA RESILIEN DI DESA SUGIHEN TANAH KARO

2025-11-11T12:40:06+00:00

This community service program aimed to strengthen the institutional capacity of the Sugihen Village apparatus in Juhar District, Karo Regency, by developing a participatory framework for resilient tourism. The program applied a participatory capacity building approach using the Participatory Learning and Action (PLA) method, which involved all village officials in socialization, group discussions, and the formulation of an initial action plan. Through workshops and interactive sessions, participants gained a deeper understanding of Community-Based Tourism (CBT) and the importance of collaborative and sustainable governance in tourism development. The results indicate an increased awareness and understanding among village officials regarding their strategic role as local leaders in tourism resilience. Furthermore, the activity successfully built institutional commitment and produced a preliminary participatory framework to guide broader community involvement. Nonetheless, certain limitations were identified, particularly in technical skills such as digital marketing and destination management, requiring follow-up training and mentoring. Overall, this program demonstrates that the success of resilient tourism development must begin with the empowerment of local actors through continuous and collaborative social learning. Sugihen Village holds strong potential to become a best practice model for community-based tourism development in the Karo region.

PENDAFTARAN TANAH SISTEMATIS LENGKAP(PTSL) DAN AGRARIA MENGHADAPI TANTANGAN PADA ERA MODERN DI DESA CIAMIS

2025-12-06T11:43:39+00:00

Community Service Activities are very beneficial for the community, in this case the community of Cimanis Village, Sobang District, Pandeglang Regency, Banten Province. Legal counseling regarding land certificates and land dispute resolution carried out in Sobang, provides enlightenment, motivation and increases insight into Land/Agrarian Law, namely that important land rights are proven by land deeds/certificates as evidence that has legal force. Land has economic value, the more the need for land, the higher the value of the land, inevitably resulting in increasing land conflicts. In addition to legal problems, the community can register their own land rights through Pendaftaran Tanah Sistmatis Lengkap (PTSL), so that it can speed up the process of issuing Badan Pertanahan Nasional (BPN). The implementation method applied to solve the problem of land certificates as the basis for rights and proof of land ownership through seminars accompanied by questions and answers in legal counseling delivered in Sobang District to the Cimanis Village Community. The importance of proof of ownership of land rights as the right of the residents of Cimanis Village, so that it can be followed up through Badan Pertanahan Nasional (BPN).

PENGAYAAN PENGETAHUAN MASYARAKAT SEKITAR HUTAN TENTANG REVITALISASI PANGAN LOKAL DALAM MENDUKUNG FOOD SECURITY

2025-12-06T11:43:41+00:00

The program to enrich the community's knowledge about local food is an effort to increase families' knowledge and awareness of nutritional needs, as this program provides education that focuses on the importance of consuming a variety of nutritious, balanced foods, utilizing the potential of local food to support family resilience and nutrition. The objective of this activity is to enrich the knowledge of communities living around forests about the revitalization of local foods in supporting food security for communities in Arus Village, Maybrat Regency. This community service approach uses a participatory approach in the form of socialization and Focus Group Discussions (FGD). The community is now more open to utilizing local food in their daily diet, which contributes to their health and well-being. However, challenges in the accessibility of local food ingredients still need to be addressed to ensure the sustainability of the Food Security program. Overall, this Knowledge Enrichment program not only provides knowledge but also empowers the community to implement better nutritional practices, which in turn can improve their quality of life.

SOSIALISASI ANTIBULLYING DI LINGKUNGAN MADRASAH IBTIDAIYAH DESA POPOH SIDOARJO

2025-12-06T11:47:33+00:00

This study addresses the phenomenon of bullying at Madrasah Ibtidaiyah (MI) in Desa Popoh, Wonoayu Sub-district, Sidoarjo Regency, which is a serious problem in elementary school environments that negatively affect students psychologically, academically, and socially. The study aims to improve students' understanding of bullying through an anti-bullying socialization program. The method used is a qualitative approach with Participatory Action Research (PAR) involving 10 students from grades 4-6 through educational materials and role-playing activities. Data were analyzed quantitatively from pre-test and post-test results and student participation observations. The main findings indicate an 80% increase in student understanding of bullying and 70% active participation, alongside a decrease in bullying case reports at school. The conclusion emphasizes the need to develop programs involving teachers, parents, and the school environment to foster an anti-bullying culture and safe, positive learning environment.

PENYULUHAN PENGEMBANGAN PELAPORAN BUMDES UNTUK MENDUKUNG PENGAMBILAN KEPUTUSAN BERKELANJUTAN PADA KELOMPOK BUMDES YANG TERGABUNG DALAM ASOSIASI PEMERINTAH DESA SELURUH INDONESIA (APDESI) DI KECAMATAN WOLASI SULAWESI TENGGARA

2025-12-06T11:44:20+00:00

Sustainable village development (village SDGs) is a form of implementation and contribution of villages in achieving national SDGs. BUMDes, as a business entity in the village area, has a significant role in village SDGs. Community Service (PKM) activities focus on literacy in managing sustainable BUMDes businesses by orienting themselves towards profit aspects and considering the village's social and environmental aspects. Therefore, PKM aims to increase knowledge of sustainability reports as a source of information in BUMDes' strategic decision-making. Participants in this PKM activity involved village heads and BUMDes administrators in 6 (six) villages that are members of the Association of Indonesian Village Governments (APDESI) in Wolasi District, Southeast Sulawesi Province. Six villages were implemented, focusing on Wolasi District, South Konawe Regency, involving 20 BUMDes administrators. The PKM implementation method uses three approaches, namely active presentations, discussions, and exercises. The results of the PKM activity showed the participants' enthusiasm for actively participating in each activity session. The evaluation results also demonstrated increased participants' understanding of aspects of village sustainability in general and Village-Owned Enterprises (BUMDes) in particular, as well as the role of sustainability reports as a critical source of information in supporting sustainable decision-making. The results of the PKM activities are expected to serve as a reference for the sustainable development of BUMDes managers who are members of APDESI in Wolasi District.

PENINGKATAN KOMPETENSI KOMUNIKASI ORGANISASI SEBAGAI KUNCI WORK READINESS BAGI PESERTA DIDIK SMK AT-TAUFIQIYYAH

2025-12-06T11:45:09+00:00

The high open unemployment rate (TPT) among Vocational High School (SMK) graduates in Indonesia, reaching 9.01% as of August 2024, indicates a competency gap between graduates and industry needs. This gap is dominated by a deficit in soft skills, especially communication competence. This Community Service (PkM) program aims to enhance the work readiness of 12th-grade students at SMK AT-Taufiqiyyah by strengthening their organizational communication competencies. The program employed a blended-method approach, combining a presentation-lecture (cognitive knowledge transfer) and participatory, case-study-based Focus Group Discussions (FGDs) (practical skill application) for 50 students. Evaluation methods used quantitative pre-test/post-test to measure conceptual understanding, alongside qualitative observation during the FGDs. The results showed a highly significant increase in conceptual understanding, with the average pre-test score of 40.3 rising dramatically to 88.3 in the post-test (a 119.1% increase). Qualitatively, the FGD sessions demonstrated improved applied skills, active participation, collaboration, and the ability to apply theory. Student self-confidence in communication was also observed to increase. The blended-method approach (lecture + FGD) proved effective in bridging the theory-practice gap, enhancing holistic communication competence (cognitive, practical, affective), and supporting student work readiness.

PERANCANGAN PROGRAM PENGEMBANGAN SDM PESERTA DIDIK SMK AT-TAUFIQIYYAH BERBASIS FUTURE WORK COMPETENCY UNTUK MENGHADAPI DUNIA KERJA YANG TERUS BERUBAH

2025-12-06T11:44:51+00:00

The rapid changes in the world of work due to technological developments, digitalization, and globalization require the readiness of adaptive, flexible, and competent Human Resources (HR). In this context, students at Vocational High Schools (SMK), especially SMK AT-Taufiqiyyah, as prospective future workforce, need to be equipped with competencies that are relevant to the needs of the current and future industries. These competencies not only include technical skills (hard skills), but also include Future Work Competencies such as critical thinking, adaptability, collaboration, digital literacy, effective communication, and mental resilience. The Student Creativity Program (PKM) aims to design a student human resource development program based on Future Work Competency to prepare them to face a dynamic and uncertain world of work. The approach used in this program is a combination of project-based training, soft skills training, and work environment simulation adapted to the challenges of the industrial world 4.0 and 5.0. This program is also designed to encourage the development of students who are competitive, innovative, and able to work collaboratively across fields.

The program design method is carried out through several stages, namely: (1) identification of future competency needs through literature studies and interviews with industry, (2) mapping the conditions and needs of SMK AT-Taufiqiyyah students, (3) designing training modules and self-development activities based on future work competencies, and (4) limited trials of some students as pilot projects. It is hoped that this program can be a model for the development of vocational school human resources that is contextual and relevant to the dynamics of the job market. In addition, the results of this program can be used by the school to develop a long-term strategy in preparing graduates who are superior and ready to work in an era that continues to change.

OPTIMALISASI POTENSI PESERTA DIDIK SMK AT-TAUFIQIYYAH MELALUI MANAJEMEN SDM DAN STRATEGI PEMASARAN KREATIF

2025-12-06T11:46:44+00:00

SMK AT-Taufiqiyyah is one of the vocational education institutions that has great potential in producing graduates who are ready to work and entrepreneurship. However, in its implementation, a number of problems are still found. Some students have not been able to identify and develop their potential optimally, both in terms of skills, professional attitudes, and readiness to face the world of work. In addition, the lack of understanding of human resource management (HR) and effective marketing strategies is also an obstacle in increasing the competitiveness of graduates in the digital era. To overcome these problems, this community service activity is designed with an intensive training and mentoring-based approach. The solutions offered include: (1) HR management training which includes self-awareness recognition, time management, and soft skill improvement; (2) creative marketing strategy workshops that include branding, social media utilization, and digital marketing techniques; and (3) simulation of product/service-based entrepreneurship projects made by students. This activity is expected to develop an entrepreneurial mindset and increase the work readiness of students.

The output targets of this activity include: (1) increasing students' understanding and skills in HR management and creative marketing; (2) the creation of at least 3 student business groups that practice the results of the training; (3) the preparation of training modules as continuous teaching materials in schools; and (4) publication of activities in the form of popular or scientific articles. By optimizing potential through this strategic approach, SMK AT-Taufiqiyyah is expected to be able to produce graduates who are not only technically skilled, but also adaptive and innovative in facing the challenges of the world of work and entrepreneurship.

SOSIALISASI PEMANFAATAN MARKETPLACE DALAM MEMPERLUAS JARINGAN PASAR DI UMKM JARINGAN WIRAUSAHA JAWARA

2025-12-06T11:44:44+00:00

The micro, small, and medium enterprise (MSME) sector faces various problems such as declining sales, capital, hampered distribution, and raw material difficulties. MSMEs must also change their marketing orientation, especially in today's modern era. Many MSMEs are turning to e-commerce to increase sales, but this is not supported by the ability of MSMEs, who tend to be low in using technology. This community service aims to provide understanding and skills for JAWARA MSMEs regarding the use of marketplaces as a means of selling and promoting products effectively and efficiently. They also provide assistance in utilizing internet-based marketplaces as a means of selling products and analyzing the use of social media in attracting customers and increasing consumers. The result of this activity is an understanding of partners regarding marketing through marketplaces and promotions through social media independently.

SOSIALISASI PENGEMBANGAN TANAMAN TEMBAKAU DAN PENERAPAN TEKNIS BUDIDAYA TEMBAKAU UNTUK PENINGKATAN PRODUKTIVITAS PETANI DI SUMALU LEMBANG RANTEBUA

2025-12-06T11:44:24+00:00

This community service program aims to improve farmers' knowledge and skills regarding the development of tobacco plants and the application of proper cultivation techniques to increase productivity in Lembang Rantebua, Rantebua District, North Toraja Regency. The activities were carried out on July 15, 2025 through counseling and direct training to farmer groups. The method used includes lectures, discussions, technical assistance, and demonstration plots focusing on land preparation and seed selection, fertilization management, environmentally friendly pest and disease control, and harvesting/post-harvest curing processes. The result of this activity showed that farmers gained improved understanding and skills in good tobacco cultivation practices, were able to adopt recommended cultivation techniques, and had better awareness of the importance of efficient input use for productivity enhancement. This program is expected to support tobacco agribusiness expansion and sustainably improve farmer income.

PEMBERDAYAAN MASYARAKAT MELALUI WORKSHOP IDE BISNIS DAN MANAJEMEN KEUANGAN SEDERHANA

2025-12-06T11:46:16+00:00

This community service activity aims to increase the community's capacity and economic independence through training in identifying and formulating potential business ideas, along with a basic understanding of simple financial management. This activity is conducted as an interactive workshop involving participants from productive community groups in the target area. The implementation method includes socialization, training, mentoring, and evaluation of the activity's results.

Through this activity, participants are guided to explore local potential for business opportunities and develop simple, realistic and sustainable business plans. In addition, participants receive training in business financial management, including recording income and expenses, budget planning, and the importance of separating personal and business finances. The results of the activity indicate an increase in participants' knowledge and skills in formulating business ideas and their ability to manage budgets more effectively. This activity is expected to foster an entrepreneurial spirit, increase community economic independence, and serve as the first step towards establishing micro-enterprises based on local potential.

MENINGKATKAN KUALITAS SUMBER DAYA MANUSIA DALAM PENDIDIKAN DENGAN PROGRAM KUNJUNGAN SMA ISLAM NABILAH, BATAM, INDONESIA KE UNIVERSITI TEKNOLOGI MALAYSIA, JOHOR BAHRU, MALAYSIA

2025-12-06T11:46:14+00:00

In the world of education, it is very important to improve the quality of human resources. Because with good quality human resources in the world of education, it is a government program to achieve Golden Indonesia in 2045. The vision of high school students about higher education is good and open to choosing education in higher education. On this basis, SMA Islam Nabilah held a visit to Universiti Teknologi Malaysia (UTM) in Johor Bahru, Malaysia. Which was attended by 23 students and 5 accompanying teachers. The purpose of this visit is to improve the quality of human resources in education, by broadening horizons and understanding the choice of majors according to students' talents and interests. The visit was conducted on April 15-16, 2025. And received by a team from UTM consisting of 5 people.

PELATIHAN PEMBELAJARAN CODING DALAM MERANCANG APLIKASI KALKULATOR SEDERHANA

2025-12-06T11:46:41+00:00

A thorough understanding of stoichiometry is crucial for success in chemistry and related fields, such as biology, chemical engineering, and materials science. Without a solid understanding, students will struggle to interpret chemical equations, calculate the quantities of substances involved in reactions, and predict the outcome of reactions. However, learning stoichiometry often presents a challenge for students. Many students tend to be "algorithmic problem solvers" rather than "conceptual thinkers" in chemistry. To address the challenges of learning stoichiometry, current technological advances have begun to offer significant potential for enhancing student understanding. Technological advancements appear to be a lifeline when students encounter difficulties. One such application is the Simple Stoichiometry Calculator App. Stoichiometry calculator apps can help students visualize abstract concepts, solve problems step-by-step, and receive instant feedback. In addition to existing applications, learning through coding can also be an engaging and interactive solution for students. This is because coding not only requires technical skills but also tools for developing logical thinking, problem-solving, and creativity. The integration of coding and chemistry, particularly in the development of a simple stoichiometry calculator application, offers an innovative approach to enhancing classroom learning. In light of the aforementioned issues, a well-designed Simple Stoichiometry Calculator Application is expected to address this need. Therefore, this community service program focused on coding for chemistry has significant potential to improve the quality of chemistry education in schools at the junior high school (SMP) level.