OPTIMASI DIGITALISASI MARKETING PADA UMKM SAPU DI DESA SINDANGHEULA KECAMATAN PABUARAN KABUPATEN SERANG

Rahadian  Arief; Bambang Dwi  Suseno; Encep  Saefullah; Ahmad  Mukhlis; Dedy  Khaerudin

doi:10.53067/ijecsed.v3i2.105

Authors

Rahadian Arief Universitas Bina Bangsa
Bambang Dwi Suseno Universitas Bina Bangsa
Encep Saefullah Universitas Bina Bangsa
Ahmad Mukhlis Universitas Bina Bangsa
Dedy Khaerudin Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ijecsed.v3i2.105

Keywords:

Digital Marketing, UMKM

Abstract

The Community Partnership Empowerment Program (PKM) aims to optimize the digitalization of marketing and sales of Micro, Small and Medium Enterprises (MSMEs) products in Sindangheula Village, Pabuaran District, Serang Regency. In this program, the main target partners are broom MSME actors. The approach used is a participatory, reflective and innovative approach, which aims to achieve increased partner competitiveness and increase their knowledge and skills in the field of Digital Marketing products. The expected results of this program include increasing the sales volume of MSME broom products and expanding market segmentation. By implementing a positive approach, this program is expected to have a positive and meaningful impact on MSME partners. Through this approach, it is hoped that small businesses can feel motivated and confident in facing complex marketing challenges in the ever-evolving digital era. A better understanding of digital marketing strategies can help MSME partners optimize their online presence, reach a wider audience and increase sales.

Downloads

Download data is not yet available.

References

Dwi Anggraeni, Feni, Imam Hardjanto, A. H. (2013). Pengembangan Usaha Mikro, Kecil Dan Menengah (UMKM) Melalui Fasilitasi Pihak Eksternal Dan Potensi Internal (Studi Kasus Pada Kelompok Usaha “Emping Jagung” Di Kelurahan Pandanwangi Kecamatan Blimbing Kota Malang). Jurnal Administrasi Publik Mahasiswa Universitas Brawijaya, 1(6).

Hardilawati, W. laura. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1). https://doi.org/10.37859/jae.v10i1.1934

Jauhari, Jaidan, (2010), Upaya Pengembangan Usaha Kecil Dan Menengah (UKM) Dengan Memanfaatkan E-Commerce, Jurnal Sistem Informasi (JSI), Volume 2, Nomor 1. https://doi.org/10.36706/jsi.v2i1.718

Rudjito, (2003), Strategi Pengembangan Umkm Berbasis Strategi Bisnis, Makalah Yang Di Sampaikan Pada Seminar Peran Perbankan Dalam Memperkokoh Ketahanan Nasional Kerjasama Lemhanas RI Dengan BRI.

Saefullah, encep, et al, (2020). Pengabdian Kepada Masyarakat; Analisis dan Implementasi. Serang, AA. Rizky.

Saefullah, encep, et al, (2021). Inovasi dan Pengembangan UMKM Emping Melinjo Pada Masa Pandemi COVID-19 Dengan Optimalisasi Media Pemasaran dan Alat Produksi. Reswara: Jurnal Pengabdian Kepada Masyarakat. 2 (2). https://doi.org/10.46576/rjpkm.v2i2.1111.

Saefullah, encep, et al, (2022). Manajemen Usaha Mikro Kecil dan Menengah (UMKM). Purbalingga, Eureka Media Aksara.

Sarfiah, S., Atmaja, H., & Verawati, D. (2019). UMKM Sebagai Pilar Membangun Ekonomi Bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), 1–189. https://doi.org/10.31002/rep.v4i2.1952

Suseno, B. D., Yusuf, F. A., Hidayat, S., & Surani, D. (2021). Implementing the Resource Sharing Innovation Model to Sustainably Address the High Unemployment Rate. KnE Social Sciences. https://doi.org/10.18502/kss.v5i5.8855

Zanuar Rifai, & Meiliana, D. (2020). Pendampingan dan Penerapan Strategi Digital Marketing Bagi UMKM Terdampak Pandemi Covid-19. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4). https://doi.org/10.31949/jb.v1i4.540