PELATIHAN PEMASARAN ONLINE (E-COMMERCE) UNTUK MENINGKATKAN PENJUALAN PADA KAMPUNG OPAK PANDEGLANG

Hadi  Kurniawanto; Sigit  Auliana; Jaka Wijaya  Kusuma; Suhandi Suhandi; Tjahja  Muhandri; Nugraha Edi  Suyatma

doi:10.53067/ijecsed.v4i1.148

Authors

Hadi Kurniawanto Universitas Bina Bangsa
Sigit Auliana Universitas Bina Bangsa
Jaka Wijaya Kusuma Universitas Bina Bangsa
Suhandi Suhandi Universitas Bina Bangsa
Tjahja Muhandri IPB University
Nugraha Edi Suyatma IPB University

DOI:

https://doi.org/10.53067/ijecsed.v4i1.148

Keywords:

Pelatihan, Pemasaran, E-commerce, Penjualan, Opak, Training, Marketing, e-commerce, Sales, Opaque

Abstract

The aim of this training is to increase the knowledge and skills of partners, in this case the group of opak craftsmen, farmer groups and teenagers from the Al-Barokah Mosque, located in the Waqf Village, Sukaratu Village, Majasari Pandeglang District, Banten, in implementing marketing of opak products using information technology-based marketing. online (e-commerce). The methods used in this training are: socialization, application of information technology, online-based marketing training and assistance (e-commerce), evaluation and monitoring. The results of this training show that the target partners: opak craftsmen groups, farmer groups and mosque youth, 50% can implement online marketing (e-commerce) through social media (WA, Facebook, Instagram), waqf opak websites and increase opak sales by around 50% - 80 %

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