OPTIMALISASI PEMASARAN PRODUK LOKAL WARGA DUSUN PULAU NANGKA MELALUI PLATFORM MEDIA SOSIAL TIKTOK

Sindi Claudia; Muhammad  Iqbal Arrosyad; Fadilah  Amal; Kevin Saki Saputra; Ilal Ma'arif; Istahara Istahara; Fauzan Fauzan; Dhevario  Rahmadika; Rifdah Alifah Iswarini; Alwijah Alwijah; Fetty Lastari

doi:10.53067/ijecsed.v5i1.193

Authors

Sindi Claudia Universitas Muhammadiyah Bangka Belitung
Muhammad Iqbal Arrosyad Universitas Muhammadiyah Bangka Belitung
Fadilah Amal Universitas Muhammadiyah Bangka Belitung
Kevin Saki Saputra Universitas Muhammadiyah Bangka Belitung
Ilal Ma'arif Universitas Muhammadiyah Bangka Belitung
Istahara Istahara Universitas Muhammadiyah Bangka Belitung
Fauzan Fauzan Universitas Muhammadiyah Bangka Belitung
Dhevario Rahmadika Universitas Muhammadiyah Bangka Belitung
Rifdah Alifah Iswarini Universitas Muhammadiyah Bangka Belitung
Alwijah Alwijah Universitas Muhammadiyah Bangka Belitung
Fetty Lastari Universitas Muhammadiyah Bangka Belitung

DOI:

https://doi.org/10.53067/ijecsed.v5i1.193

Keywords:

TikTok, digital marketing, local products, content strategy, social media, TikTok, pemasaran digital, produk lokal, strategi konten, media sosial

Abstract

The development of digital technology has presented various opportunities for local business actors to expand their market reach. One of the increasingly popular social media platforms in marketing strategies is TikTok, which offers creative features and algorithms based on user interests. This study aims to analyze the implementation of TikTok as a marketing medium to increase the selling power of local products of Dusun Pulau Nangka residents. The methods used in this study include observation, interviews, and analysis of digital content strategies implemented by local business actors. The results of the study show that optimal use of TikTok, through the creation of creative content, the use of advertising features, and active interaction with users, can increase product visibility and consumer appeal. With the right marketing strategy, Dusun Pulau Nangka local products can be better known, thereby encouraging economic growth in the local community.

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