SOSIALISASI UMKM NAIK KELAS INOVASI DAN KOLABORASI MENUJU PASAR GLOBAL DESA BABAKAN LOR KECAMATAN CIKEDAL KABUOATEN PANDEGLANG

Mohamad  Husni; Muhammad Noor  Azlansyah; Angggun Wahyu Dwi  Astuti; Nabila Herlina  Putri; Aben Tri  Wibowo; Jelia  Sumarni; Qanitah  Salma; Naman Naman; Aqmal  Maulana

doi:10.53067/ijecsed.v5i2.208

Authors

Mohamad Husni Universitas Bina Bangsa
Muhammad Noor Azlansyah Universitas Bina Bangsa
Angggun Wahyu Dwi Astuti Universitas Bina Bangsa
Nabila Herlina Putri Universitas Bina Bangsa
Aben Tri Wibowo Universitas Bina Bangsa
Jelia Sumarni Universitas Bina Bangsa
Qanitah Salma Universitas Bina Bangsa
Naman Naman Universitas Bina Bangsa
Aqmal Maulana Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ijecsed.v5i2.208

Keywords:

MSMEs, innovation, collaboration, global market, community service

Abstract

This community service activity was carried out in Babakan Lor Village, Cikedal District, Pandeglang Regency, with the aim of enhancing the capacity of MSME actors in facing global market challenges. The main focus is on the development of local flagship products, namely coconut pudding and emping, through an approach of innovation and collaboration. The socialization and training provided include enhancing understanding of the importance of product innovation, digital marketing strategies, modern packaging, and business legality as prerequisites for entering the export market. The results of the activities show an increase in knowledge, motivation, and collaborative spirit among MSME actors, marked by the formation of working groups and follow-up plans. This activity proves that education-based empowerment and multi-party synergy can be an effective strategy in encouraging village SMEs to level up and become competitive on a global scale.

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