STRATEGI PEMASARAN SOSIAL DALAM MENINGKATKAN KESADARAN PENGELOLAAN SAMPAH BERKELANJUTAN DI KELURAHAN BUARAN, KECAMATAN SERPONG

Yuyun Nur  Sukmawati; Muhamad Yunus  Wirawan; Nova  Anggraeni; Khoipi Sartika  Sari; Mike  Sepentri; Yayan  Sudaryana; Rosa  Lesmana

doi:10.53067/ijecsed.v6i2.262

Authors

Yuyun Nur Sukmawati Universitas Pamulang
Muhamad Yunus Wirawan Universitas Pamulang
Nova Anggraeni Universitas Pamulang
Khoipi Sartika Sari Universitas Pamulang
Mike Sepentri Universitas Pamulang
Yayan Sudaryana Universitas Pamulang
Rosa Lesmana Universitas Pamulang

DOI:

https://doi.org/10.53067/ijecsed.v6i2.262

Keywords:

Social marketing, waste management, waste bank, sustainability, community service, pemasaran sosial, pengelolaan sampah, bank sampah, keberlanjutan, pengabdian masyarakat

Abstract

Waste management has become an environmental issue that continues to develop in urban areas, including Buaran Village, Serpong District, South Tangerang City. The high volume of household waste, low public awareness in sorting waste, and limited community-based waste management are the main obstacles in realizing a sustainable environment. This Community Service Program (PKM) aims to increase public awareness through social marketing strategies regarding sustainable waste management. The methods used include field observations, socialization, environmental education, waste sorting training, waste bank campaigns, and community assistance. The results of the activity showed an increase in public understanding of the importance of managing organic and inorganic waste, increased community participation in waste bank activities, and the emergence of collective awareness to maintain environmental cleanliness. Social marketing strategies through educational and participatory approaches are considered effective in changing community behavior towards sustainable waste management

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