PROMOTION OF MSMES "CASSAVA CHIPS JAJALON" MARKET THROUGH "SHOPEE": PROMOSI PENJUALAN UMKM “KERIPIK SINGKONG JAJALON” MELALUI MARKETPLACE “SHOPEE”

Yuliah Yuliah; Rika  Kartika; Ade  Fauji

doi:10.53067/ijecsed.v1i1.6

Authors

Yuliah Yuliah Universitas Bina Bangsa
Rika Kartika Universitas Bina Bangsa
Ade Fauji Universitas Bina Bangsa

DOI:

https://doi.org/10.53067/ijecsed.v1i1.6

Keywords:

MSME, chips, Shopee, Market, UMKM, Keripik, Pemasaran

Abstract

In today's digital age, e-commerce is often used in information technology, and one of the most commonly used e-commerce is the marketplace of the many marketplaces that often shopee. Currently, the marketing and results of MSMEs cassava chips jajalon still exist today. This method has not been optimal in information where it can not be coverage of the entire community. Which way to shopee with direct training to MSMEs for products, share and serve buying consumers. The result of the implementation of shopee access to MSMEs in the market and sales and sales to the top of the smartphone is the volume of sales.

Downloads

Download data is not yet available.

References

Bachdar, S. 2018. Mengapa Shopee Jadi E-Commerce yang Paling Sering Diakses?. No Title. Retrieved Mei 25, 2020, fromhttps://marketeers.com/mengapa-Shopee-jadi-e-commerce-yang-paling-sering-diakses/

Hermawan, Agus, 2012, Komunikasi Pemasaran, Jakarta, Erlangga.

Kotler, Philip (2006). Manajemen Pemasaran, Jilid I, Edisi Kesebelas, Jakarta, PT. Indeks Gramedia.

Machfoedz, Mahmud, 2010, Komunikasi Pemasaran Mpdern Acuan Wajib Mahasiswa dan Profesional, Yogyakarta, Cakra Ilmu.

Peter, J.Paul dan Jerry C.Olson, 2018, Perilaku Konsumen dan Strategi Pemasaran Edisi 9, Jakarta, Salemba Empat.

Saladin, Djaslim, 2003, Intisari Pemasaran dan Unsur-Unsur Pemasaran Cetakan Ketiga, Bandung, Linda Krya.

Sulaksana, Uyung, 2007, Integrated Marketing Communication, Yogyakarta, Pustaka Pelajar Offset.

Sulistiyawati, Eka Septiana dan Anna Widayani, 2020, Marketplace Shopee Sebagai Media Promosi Penjualan Umkm Di Kota Blitar, Jurnal Pemasaran Kompetitif Volume 4 Nomor 1 Oktober 2020: Universitas Pamulang.

www.thidiweb.com yang dikutip pada tanggal 23 Mei 2021 pukul 15:29 WIB

www.databocs.katadata.co.id yang dikutip tanggal 26 Mei 2021 Pukul 16:58 WIB

www.ekonomi.bisnis.com yang dikutip tanggal 26 Mei 2021 Pukul 15:15 WIB